Standing Out From the Competition
One of the huge advantages of using Eva at events was the attention and interest she generated. “It is something totally unique and certainly has that WOW factor.” says Price. “The fact it can roam around and take photos of people as well as offering features like taking surveys opened the doors to many other opportunities.”
Versatility of Services
Another advantage of working with a service robot such as Eva is the amount of different features and services she can be programmed to perform. This is something Rawlings appreciated when using Eva at Think Robotics – “I like the way you could use Eva to do different tasks and that she was not just an iPad on a stick.” he said.
“I am impressed by the ideas clients had for using the robot,” said Price. “For example one couple asked if the robot could move around and show their guests a table seating plan on the screen so they will all know where they are going to be sitting. What a great idea.”
The numbers are clear – service robots increase sales. By using Eva as part of his service, Price has dramatically increased his bookings. “Last year I attended 6 wedding shows and took 9 bookings.This year I have attended 4 wedding shows and and have secured 15 bookings all of whom have added on the Robot.” he explains. “Just from these 4 shows alone has given me an increase in sales of £13,500.”
Word of Mouth Promotion
Having a robot take your photo at a wedding is a unique experience that really gets people talking. Price estimates that the novelty of encountering Eva will be excellent for word of mouth marketing, as guests snap selfies with the robot and spread the word online. “50 upcoming weddings with an average of 150 guests at each gives an exposure of 7,500 face to face unique experiences with a robot. The opportunities of referrals because of this is huge.” he says.
For Price, Eva helped him stand out from the competition by offering something no other wedding photographer did. “I now have a USP in my business and am getting bookings that I otherwise would not have. I am now taking more bookings since the introduction of the robot.” he explains.
Rawlings also got a positive response after using Eva. He was impressed by the way people loved the concept and wanted to have their photo taken by a robot. He plans to keep marketing Eva in the future and get as many bookings as possible.
How would you use a robot like Eva to add a “Wow” factor to your business?